Going mobile is no picnic. In today’s fast paced market, complexities increase constantly and keeping up is a really tough challenge. You are ready to test the waters with mobile. But where do you start? What do you need to consider first? What’s that first crucial step in the right direction that will take your [...]

Do I know the future? Well yes and no. You know infinitely more about your brand than I do but what I can absolutely promise you is that there is extraordinary demand for your brand to be consumed on new generation mobile devices. That demand is growing aggressively every single day. That demand is here [...]

I recently came across an article on softwareadvice.com that struck a bit of a note with the entrepreneur in me. Michael Koploy, who wrote the article, describes his mobile payment experience in a Home Depot with a self-checkout machine. Having lost his wallet, he’s forced to use the only method of payment available to him, the [...]

I have a love/hate relationship with RIM. I love what they started and I hate where the company is now. I own what is possibly the most durable smartphone ever made, a Curve 8900, but RIM doesn’t make them like that anymore and my next phone won’t be a BB. What’s more, being in this [...]

The Product Release It’s usually pretty straightforward when it comes to launching an app, one might even look at it as a simple two-step process; work hard developing it, then click “Submit”. Here are four other steps to think about prior to launching the product: 1. Buzz: Because you want people to hear about your [...]

After yesterday’s Facebook focused post, I’ll switch themes and go over a couple of hardware companies that I find particularly interesting.  As usual, the perspective I take is not necessarily based around what is seen or said, but by what is understood, between the lines. The proverbial Big Picture. Today’s picture is rather big, with [...]

The tag at Mobile World Congress 2012 is “Redefining Mobile”. Since we’re in that exact same business, it makes sense to pay close attention. For this reason, we’ll be publishing a daily report from a Fluid Trends perspective. In general, trade shows are more glitz and glam than substance. Exhibitors are in it for one [...]

It’s not every day that the words ‘mammoth’ and ‘startup’ are used in the same sentence, but since mobile payment startups have been multiplying like the times table, it’s about time we make a list and start taking names. Why? Because if you’ve been surfing the net in the past six months you will have [...]

This weekend sees us past the first month of 2012. Past CES2012, past CarrierIQ (but not really), and looking forward to many more exciting stories from an industry that never sleeps. That brings us to today’s topic, mobile payments and the startups that this niche, if you can still call it that, keeps springing up [...]

Good morning and good afternoon (as the country song goes,  it’s 5 pm somewhere…) This past week in tech has been interesting to a certain extent, and lots of the same ol’ in other respects. What’s new, brand new, is the pre-release of our revolutionary mobile payment platform,  Zimbrew.  Currently in private beta, we’re steadily [...]